so obama for america, the digital group that was created to help get president obama elected to a second term has sent out an e-mail with graphics to its supporters on millions of people oner, the mail list urging them to get involved on the president's proposals and to share some of this information with their friends. >> brown: we're taking a look at that now. so that's, lauren, part of this -- this is what you're talking about, the permanent campaign. >> it just never stops. they're saying share this with your friends. make a youtube video, post it on your facebook and your e-mail. the question really comes down to will this be as effective as these push letters were during the campaign? during the campaign it's "vote." very simple, you have to go and vote. here it's okay now you have to get involved in this really complicated issue called the fiscal cliff or the austerity movement. >> brown: a little harder than-to-explain than just street yes or no. >> and when you get into the back-and-forth of negotiating with congress and there will be different proposals, how many americans woul